This new entity will manufacture, assemble, and market lighting solutions and control systems from Schréder's product range for the public lighting market in Saudi Arabia. The new company will focus on segments in which Schréder already excels, including tunnels, sports facilities, smart lighting columns, solar, architectural and decorative lighting.

This partnership combines Bahra Electric's regional expertise and market presence with Schréder's cutting-edge technology and innovation in smart lighting. The collaboration will focus on the development and deployment of advanced lighting solutions to improve energy consumption, sustainability and urban lifestyles.

The joint venture will focus on the following key areas:

• Innovative smart lighting solutions: The collaboration will introduce state-of-the-art smart lighting systems that integrate IoT technology, providing cities with intelligent, adaptive lighting that reduces energy consumption and operating costs.
• Sustainability and efficiency: The joint venture aims to support regional sustainability goals by implementing eco-friendly lighting solutions that significantly lower carbon footprints and promote green urban development.
• Enhanced urban experience: By leveraging Schréder's expertise in smart city technology, the partnership will deliver lighting solutions that improve safety, connectivity, and overall quality of life for citizens.