Schréder and Bahra Electric announce the creation of a joint venture to revolutionise smart lighting solutions in Saudi Arabia
Schréder, a world leader in smart lighting solutions, and Bahra Electric, a conglomerate specialising in the electrical equipment industry in the Middle East, are pleased to announce the creation of a joint venture aimed at transforming public lighting in Saudi Arabia.
This joint venture will provide a fully localised solution with a competitive edge. A new company will be created for this purpose: Bahra Electric will hold 51% of the shares and Schréder the remaining 49%.
Mr. Talal K. Idriss - CEO of Bahra Electric Group, H.R.H. Prince Abdulaziz bin Salman Al-Saud - Minister of Energy of Saudi Arabia, Renaud Gryspeerdt - Member of the Schréder Board, Philippe Felten - CEO of Schréder Group and H.E. Pascal H. Grégoire - Belgian Ambassador in Riyadh (from left to right) announced the creation of the joint venture at the Smart Grid Conference 24 in Riyadh.
This new entity will manufacture, assemble, and market lighting solutions and control systems from Schréder's product range for the public lighting market in Saudi Arabia. The new company will focus on segments in which Schréder already excels, including tunnels, sports facilities, smart lighting columns, solar, architectural and decorative lighting.
This partnership combines Bahra Electric's regional expertise and market presence with Schréder's cutting-edge technology and innovation in smart lighting. The collaboration will focus on the development and deployment of advanced lighting solutions to improve energy consumption, sustainability and urban lifestyles.
The joint venture will focus on the following key areas:
- Innovative smart lighting solutions: The collaboration will introduce state-of-the-art smart lighting systems that integrate IoT technology, providing cities with intelligent, adaptive lighting that reduces energy consumption and operating costs.
- Sustainability and efficiency: The joint venture aims to support regional sustainability goals by implementing eco-friendly lighting solutions that significantly lower carbon footprints and promote green urban development.
- Enhanced urban experience: By leveraging Schréder's expertise in smart city technology, the partnership will deliver lighting solutions that improve safety, connectivity, and overall quality of life for citizens.
We are excited to partner with Schréder to bring innovative and sustainable lighting solutions to our region. This joint venture aligns with our commitment to Saudi Arabia’s Vision 2030, which prioritises the localisation of cutting-edge technologies.
This joint venture announcement builds on the success of a previous collaboration in Saudi Arabia, where Schréder and Bahra Electric carried out a large-scale retrofit campaign with Tarshid, the Saudi energy services company, resulting in the installation of 750,000 Schréder luminaires on streets and roads and the production of 300,000 luminaires at Bahra's factory in Saudi Arabia.
Schréder is thrilled to collaborate with Bahra Electric Group in this transformative venture. Together, we will set new benchmarks in smart lighting and contribute to the development of smarter, more sustainable cities in Saudi Arabia.